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INDUSTRY PARTNER PROGRAM  OVERVIEW  |   BACKGROUND  |   BENEFITS  |   FEEDBACK   |  FAQS   |  ENROLLMENT

FREQUENTLY ASKED QUESTIONS  - Performance Sailing Industry Partner Program

How does an event 'Industry Partner' differ from a 'Sponsor'?

Can I sign up one year at a time?
What can I do to be in the Hospitality Area on site?
The perception is that Key West is a huge success. Why is a Partner Program necessary?
If you have a Title Sponsor, why do you need a Partner Program?
Given my budget constraints, how can I maximize my investment in the Partner Program? 
What if we advertise in the Key West publications. Do I get a discount?
What if my business situation changes and I can no longer be an Industry Partner?
Do my clients really care and will participation give me an advantage?
Does Key West Race Week really make a difference to the performance sailing industry?


Q. How does an event 'Industry Partner' differ from a 'Sponsor'?
A. The Industry Partner Program is a "turn key program" requiring a relatively low financial commitment. Sponsor agreements are tailored - varying significantly depending upon the specific need of the sponsor. The Sponsor pays a higher fee to receive exclusivity and custom benefits. Industry Partner levels and benefits are predefined and partners receive equal treatment with a non-exclusive status. 

Q. Can I sign up one year at a time?
A. No. The three year commitment is an important component of the program, and one of the primary reasons Premiere Racing is able to offer the low fees.

Q. What can I do to be in the Hospitality Area on site?
A. Become a Silver or Gold level Partner and complete an application for the Hospitality and Exhibit area. Space is limited and priority is given to returning Partners.

Q. The perception is that Key West is a huge success. Why is a Partner Program necessary?
A. Key West is an international success story because of Premiere Racing's commitment to promoting and producing the very best regatta possible, and having the financial capability to do so. Corporate sponsor-ship dollars and multi-year terms are more scarce than ever and are routinely year to year. The Industry Partner program, with numerous participants and a multi-year commitment, provides very important stability and an important revenue source enabling the event organizer to promote year round and maintain a very high standard. 

Q. If you have a Title Sponsor, why do you need a Partner Program?
A. A single, major, multi-year sponsor providing sufficient revenue is a thing of the past. Faced with declining corporate sponsorship in the sport of sailing, Premiere Racing developed a new business model for the 2002 event and beyond. The plan called for increased entry fees (raised in 2002), a reduced title sponsor fee to ensure that this position is filled, and the Partner Program. All three components are vital to maintaining high standards at Key West Race Week every year. We have been fortunate to have a title sponsor (Terra Nova Trading) for the past two years, but they were one year agreements. A this time there is no commitment for another.

Q. Given my budget constraints, how can I maximize my investment in the Partner Program? 
A. There are steps you can take that cost very little. Beyond the event publications, web pages, and on-site signage that we offer, you can identify with America's premiere regatta in your own publications, web site, and other customer promotions. A special event logo is available for your use. If you participate in the hospitality area, you have an affordable and highly accessible venue to connect with your current and future clients. 

Q. What if we advertise in the Key West publications. Do I get a discount?
A. Yes - ALL Partners receive discounts on their advertising. Discounts range from 5% to 20% depending upon the level.

Q. What if my business situation changes and I can no longer be an Industry Partner?
A. You can "opt out". Terms are specified on the enrollment form.

Q. Do my clients really care and will participation give me an advantage?
A. Ask your clients and please refer to the event testimonials.

Q. Does Key West Race Week really make a difference to the performance sailing industry?
A. Industry feedback over the past 5 years certainly says "yes". Ask your peers and please refer to the quote below and the Partner feedback.


INDUSTRY PARTNER PROGRAM  OVERVIEW  |   BACKGROUND  |   BENEFITS  |   FEEDBACK   |   FAQS   |  ENROLLMENT

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